Verisart is the world's leading platform to certify and verify artworks using the Bitcoin blockchain. Since its launch in 2015, Verisart has provided an easy way to generate permanent certificates of authenticity. Verisart combines museum certification standards, distributed ledger technology and image recognition to its provenance and registry services. Unique Multiples is one of the first online platforms for contemporary art to partner with Verisart.
The company is headed by Robert Norton, formerly CEO & co-founder of Saatchi Online & Sedition Art and its Board Advisers include Peter Todd, Bitcoin core developer and Dr. Ahmed Elgammal, Professor of the Art & Artificial Intelligence Lab at Rutgers University.
"We believe technology can aid trust and liquidity especially as more of the $67 billion annual art market shifts to private sales (peer-to-peer) and online transactions. We believe the cryptographic token used in the block chain addresses the privacy and security concerns in the art world by ensuring the anonymity of buyer and seller and other sensitive information.
The art world currently relies too much on middlemen to ensure trust and liquidity. We believe the advent of a decentralized world-wide ledger coupled with powerful encryption to protect the identities of buyer and seller will be attractive to the art world.
As more art sales move online, there will be increasing demand for certificates of authenticity as well as the need to perform real-time verification of provenance. The blockchain allows potential buyers to verify the chain of title in a work without relying on any single node of verification.”
-Founder and CEO of Verisart Robert Norton